/* =========================================================
   LOUDGRIT — Brand strategy & creative direction
   Editorial black/white system
   ========================================================= */

@font-face{font-family:'Helvetica Now Display';src:url('/fonts/HelveticaNowDisplay-Regular.otf?v=3') format('opentype');font-weight:400;font-style:normal;font-display:swap}
@font-face{font-family:'Helvetica Now Display';src:url('/fonts/HelveticaNowDisplay-Bold.otf?v=3') format('opentype');font-weight:700;font-style:normal;font-display:swap}
@font-face{font-family:'Helvetica Now Display';src:url('/fonts/HelveticaNowDisplay-Black.otf?v=3') format('opentype');font-weight:900;font-style:normal;font-display:swap}

:root{
  --bg:#0a0a0a;
  --bg-soft:#111111;
  --fg:#f6f5f2;
  --muted:#9a9a96;
  --line:rgba(246,245,242,0.14);
  --line-soft:rgba(246,245,242,0.08);
  --max:1320px;
  --pad:clamp(20px,5vw,80px);
  --ease:cubic-bezier(0.22,1,0.36,1);
  --display:"Helvetica Now Display","Helvetica Neue",Arial,system-ui,sans-serif;
  --sans:"Helvetica Now Display","Helvetica Neue",Arial,system-ui,sans-serif;
  --mono:"Helvetica Now Display","Helvetica Neue",Arial,system-ui,sans-serif;
}

*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{
  background:var(--bg);
  color:var(--fg);
  font-family:var(--sans);
  font-weight:400;
  line-height:1.5;
  text-transform:uppercase;
  -webkit-font-smoothing:antialiased;
  text-rendering:optimizeLegibility;
  overflow-x:hidden;
}
a{color:inherit;text-decoration:none}
img{max-width:100%;display:block}
button{font-family:inherit;cursor:pointer;border:0;background:none;color:inherit}
::selection{background:var(--fg);color:var(--bg)}

.wrap{max-width:var(--max);margin:0 auto;padding-inline:var(--pad)}
.eyebrow{
  font-family:var(--mono);
  font-size:12px;
  letter-spacing:.22em;
  text-transform:uppercase;
  color:var(--muted);
}

/* ---------- Display type ---------- */
.display{
  font-family:var(--display);
  font-weight:400;
  text-transform:uppercase;
  line-height:.94;
  letter-spacing:-0.02em;
}
.display .kw,.kw{font-weight:700}
h1.display{font-size:clamp(40px,8vw,128px)}
h2.display{font-size:clamp(32px,6vw,86px)}

/* ---------- Buttons ---------- */
.btn{
  display:inline-flex;align-items:center;gap:.6em;
  font-family:var(--mono);font-size:13px;letter-spacing:.12em;text-transform:uppercase;
  padding:16px 26px;border-radius:100px;
  border:1px solid var(--fg);
  transition:background .4s var(--ease),color .4s var(--ease),transform .4s var(--ease);
  white-space:nowrap;
}
.btn--solid{background:var(--fg);color:var(--bg)}
.btn--solid:hover{background:transparent;color:var(--fg)}
.btn--ghost:hover{background:var(--fg);color:var(--bg)}
.btn .arrow{transition:transform .4s var(--ease)}
.btn:hover .arrow{transform:translateX(4px)}

/* ---------- Nav ---------- */
.nav{
  position:fixed;inset:0 0 auto 0;z-index:100;
  display:flex;align-items:center;justify-content:space-between;
  padding:18px var(--pad);
  transition:background .4s var(--ease),border-color .4s var(--ease),padding .4s var(--ease);
  border-bottom:1px solid transparent;
}
.nav.scrolled{
  mix-blend-mode:normal;
  background:rgba(10,10,10,0.72);
  backdrop-filter:blur(14px);
  border-bottom:1px solid var(--line-soft);
  padding-block:14px;
}
.brand{display:inline-flex;align-items:center}
.brand img{height:19px;width:auto;display:block;filter:invert(1) brightness(1.06)}
.nav-links{display:flex;align-items:center;gap:34px}
.nav-links a:not(.btn){
  font-family:var(--mono);font-size:13px;letter-spacing:.08em;text-transform:uppercase;
  position:relative;padding:4px 0;
}
.nav-links a:not(.btn)::after{
  content:"";position:absolute;left:0;bottom:0;height:1px;width:0;background:currentColor;
  transition:width .4s var(--ease);
}
.nav-links a:not(.btn):hover::after{width:100%}
.nav-links a[aria-current="page"]::after{width:100%}
.nav-toggle{display:none;flex-direction:column;gap:6px;width:30px;height:20px;justify-content:center}
.nav-toggle span{height:2px;width:100%;background:var(--fg);transition:transform .4s var(--ease),opacity .3s}

/* mobile menu */
.mobile-menu{
  position:fixed;inset:0;z-index:99;background:var(--bg);
  display:flex;flex-direction:column;justify-content:center;gap:8px;
  padding:var(--pad);
  transform:translateY(-100%);transition:transform .55s var(--ease);
}
.mobile-menu.open{transform:translateY(0)}
.mobile-menu a{font-family:var(--display);font-size:clamp(40px,12vw,80px);text-transform:uppercase;line-height:1}
.mobile-menu a span{color:var(--muted);font-family:var(--mono);font-size:14px;margin-right:14px;vertical-align:super}

/* ---------- Section scaffolding ---------- */
section{position:relative}
.section{padding-block:clamp(70px,11vw,150px)}
.section-head{display:flex;align-items:flex-end;justify-content:space-between;gap:30px;flex-wrap:wrap;margin-bottom:clamp(40px,6vw,80px)}
.section-head .eyebrow{margin-bottom:18px;display:block}

/* ---------- Hero ---------- */
.hero{min-height:100svh;display:flex;flex-direction:column;justify-content:center;padding-top:120px;padding-bottom:60px}
.hero .eyebrow{margin-bottom:30px}
.hero h1{margin:0 0 34px;max-width:16ch}
.hero p.lede{font-size:clamp(17px,1.7vw,22px);color:var(--muted);max-width:46ch;margin-bottom:44px}
.hero-cta{display:flex;gap:16px;flex-wrap:wrap}
.scroll-hint{position:absolute;left:var(--pad);bottom:30px;font-family:var(--mono);font-size:11px;letter-spacing:.2em;text-transform:uppercase;color:var(--muted);display:flex;align-items:center;gap:10px}
.scroll-hint::before{content:"";width:34px;height:1px;background:var(--muted)}

/* ---------- Marquee ---------- */
.marquee{border-block:1px solid var(--line);padding-block:26px;overflow:hidden;white-space:nowrap}
.marquee-track{display:inline-flex;gap:60px;animation:scroll-x 38s linear infinite;will-change:transform}
.marquee-track span{font-family:var(--display);font-size:clamp(22px,3vw,40px);text-transform:uppercase;color:var(--muted);letter-spacing:.02em}
.marquee-track span .dot{color:var(--fg);margin-left:60px}
.marquee:hover .marquee-track{animation-play-state:paused}
@keyframes scroll-x{to{transform:translateX(-50%)}}

/* ---------- Services ---------- */
.services-list{border-top:1px solid var(--line)}
.service{
  display:grid;grid-template-columns:90px 1fr auto;align-items:baseline;gap:30px;
  padding:clamp(26px,3.4vw,46px) 0;border-bottom:1px solid var(--line);
  transition:padding-left .5s var(--ease);position:relative;
}
.service .num{font-family:var(--mono);font-size:14px;color:var(--muted)}
.service h3{font-family:var(--display);font-size:clamp(26px,4.2vw,58px);text-transform:uppercase;line-height:.95;font-weight:400}
.service .svc-desc{font-size:15px;color:var(--muted);max-width:34ch;justify-self:end;text-align:right}
.service::after{content:"";position:absolute;left:0;right:0;bottom:-1px;height:1px;background:var(--fg);transform:scaleX(0);transform-origin:left;transition:transform .6s var(--ease)}
.service:hover{padding-left:clamp(10px,2vw,32px)}
.service:hover h3{color:#fff}
.service:hover::after{transform:scaleX(1)}

/* ---------- Stats ---------- */
.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--line);border:1px solid var(--line)}
.stat{background:var(--bg);padding:clamp(28px,4vw,52px) clamp(20px,2.5vw,34px)}
.stat .big{font-family:var(--display);font-size:clamp(40px,6vw,84px);line-height:1;letter-spacing:.01em}
.stat .label{font-family:var(--mono);font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);margin-top:14px}

/* ---------- Work cards ---------- */
.work-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:clamp(14px,1.6vw,24px)}
.work-card{
  position:relative;display:flex;flex-direction:column;justify-content:flex-end;
  min-height:clamp(280px,34vw,460px);padding:clamp(24px,3vw,40px);
  border:1px solid var(--line);overflow:hidden;isolation:isolate;
  background:var(--bg-soft);transition:border-color .4s var(--ease);
}
.work-card::before{
  content:"";position:absolute;inset:0;z-index:-1;
  background:radial-gradient(120% 120% at 80% 0%,rgba(255,255,255,0.10),transparent 55%);
  opacity:0;transition:opacity .5s var(--ease);
}
.work-card:hover{border-color:var(--fg)}
.work-card:hover::before{opacity:1}
.work-card .cat{font-family:var(--mono);font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);margin-bottom:14px}
.work-card h3{font-family:var(--display);font-size:clamp(28px,3.4vw,46px);text-transform:uppercase;line-height:.96;font-weight:400}
.work-card .result{margin-top:16px;font-size:15px;color:var(--muted);max-width:42ch}
.work-card .go{position:absolute;top:clamp(20px,3vw,34px);right:clamp(20px,3vw,34px);font-family:var(--mono);font-size:18px;transition:transform .4s var(--ease)}
.work-card:hover .go{transform:translate(4px,-4px)}
.work-card.feature{grid-column:1 / -1;min-height:clamp(300px,30vw,420px)}

/* ---------- Process ---------- */
.process{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(20px,3vw,50px)}
.step{border-top:1px solid var(--fg);padding-top:24px}
.step .num{font-family:var(--mono);font-size:13px;color:var(--muted);margin-bottom:50px;display:block}
.step h3{font-family:var(--display);font-size:clamp(28px,3.4vw,46px);text-transform:uppercase;font-weight:400;margin-bottom:16px}
.step p{color:var(--muted);font-size:15px;max-width:32ch}

/* ---------- CTA ---------- */
.cta{text-align:center;padding-block:clamp(90px,16vw,200px)}
.cta h2{margin-bottom:40px}
.cta a.mail{font-family:var(--mono);font-size:clamp(15px,2.2vw,24px);letter-spacing:.06em;border-bottom:1px solid var(--line);padding-bottom:6px;transition:border-color .4s var(--ease)}
.cta a.mail:hover{border-color:var(--fg)}

/* ---------- Generic prose / about ---------- */
.lead{font-size:clamp(20px,2.6vw,34px);line-height:1.32;max-width:24ch;font-weight:500}
.prose{max-width:60ch;color:var(--muted);font-size:clamp(16px,1.4vw,18px);line-height:1.7}
.prose p+p{margin-top:1.4em}
.pullquote{font-family:var(--display);font-size:clamp(30px,5vw,70px);text-transform:uppercase;line-height:1;margin-block:clamp(40px,6vw,80px)}
.two-col{display:grid;grid-template-columns:1fr 1fr;gap:clamp(30px,6vw,90px);align-items:start}
.media-frame{aspect-ratio:4/5;background:var(--bg-soft);border:1px solid var(--line);display:flex;align-items:center;justify-content:center;font-family:var(--mono);font-size:12px;letter-spacing:.18em;text-transform:uppercase;color:var(--muted);overflow:hidden}
.media-frame img{width:100%;height:100%;object-fit:cover;object-position:center 30%}

/* Proof screenshots */
.proof-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:clamp(12px,1.4vw,20px)}
.proof{border:1px solid var(--line);overflow:hidden;background:var(--bg-soft);aspect-ratio:9/16}
.proof img{width:100%;height:100%;object-fit:cover;object-position:top;display:block;transition:transform .6s var(--ease)}
.proof:hover img{transform:scale(1.04)}
@media(max-width:760px){.proof-grid{grid-template-columns:repeat(2,1fr)}}

/* ---------- Contact form ---------- */
.form{display:grid;gap:26px;max-width:620px}
.field{display:flex;flex-direction:column;gap:10px}
.field label{font-family:var(--mono);font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--muted)}
.field input,.field textarea{
  background:transparent;border:0;border-bottom:1px solid var(--line);
  color:var(--fg);font-family:var(--sans);font-size:18px;padding:12px 0;transition:border-color .4s var(--ease);
}
.field input:focus,.field textarea:focus{outline:none;border-color:var(--fg)}
.field textarea{resize:vertical;min-height:120px}
.form-note{font-size:13px;color:var(--muted);font-family:var(--mono);letter-spacing:.04em}

/* ---------- Footer ---------- */
.footer{border-top:1px solid var(--line);padding-block:clamp(50px,7vw,90px)}
.footer-top{display:flex;justify-content:space-between;gap:40px;flex-wrap:wrap;margin-bottom:60px}
.footer .brand-lg{font-family:var(--display);font-size:clamp(60px,13vw,200px);line-height:.85;text-transform:uppercase}
.footer-cols{display:flex;gap:clamp(40px,8vw,120px);flex-wrap:wrap}
.footer-col h4{font-family:var(--mono);font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);margin-bottom:18px}
.footer-col a,.footer-col p{display:block;font-size:15px;color:var(--fg);margin-bottom:10px;transition:color .3s}
.footer-col a:hover{color:var(--muted)}
.footer-bottom{display:flex;justify-content:space-between;gap:20px;flex-wrap:wrap;font-family:var(--mono);font-size:12px;letter-spacing:.06em;color:var(--muted);text-transform:uppercase;border-top:1px solid var(--line-soft);padding-top:30px}

/* ---------- Reveal animation ---------- */
.reveal{opacity:0;transform:translateY(26px);transition:opacity .9s var(--ease),transform .9s var(--ease)}
.reveal.in{opacity:1;transform:none}
.reveal[data-d="1"]{transition-delay:.1s}
.reveal[data-d="2"]{transition-delay:.2s}
.reveal[data-d="3"]{transition-delay:.3s}

/* Eyebrow line draw */
.eyebrow.reveal::before{content:"";display:inline-block;width:0;height:1px;background:currentColor;opacity:.5;vertical-align:middle;margin-right:0;transition:width .7s var(--ease) .15s,margin-right .7s var(--ease) .15s}
.eyebrow.reveal.in::before{width:22px;margin-right:9px}

/* ---------- Custom cursor ---------- */
.c-dot{
  position:fixed;top:0;left:0;z-index:9998;
  width:6px;height:6px;border-radius:50%;
  background:var(--fg);pointer-events:none;
  transform:translate(-50%,-50%);will-change:left,top;
  transition:width .25s var(--ease),height .25s var(--ease),opacity .3s;
}
.c-dot.grow{width:40px;height:40px;background:transparent;border:1px solid rgba(246,245,242,.3)}
@media(hover:none),(pointer:coarse){.c-dot{display:none}}

/* ---------- Intro curtain ---------- */
.curtain{
  position:fixed;inset:0;z-index:9990;background:var(--bg);
  clip-path:inset(0 0 0 0);pointer-events:none;
  transition:clip-path .85s cubic-bezier(.65,0,.35,1);
}
.curtain.out{clip-path:inset(100% 0 0 0)}

/* ---------- Scroll progress ---------- */
.progress-bar{
  position:fixed;top:0;left:0;z-index:201;height:1px;width:0%;
  background:var(--fg);pointer-events:none;opacity:.5;
}

/* ---------- Stats counter ---------- */
.stat .big{font-variant-numeric:tabular-nums}

/* ---------- Footer brand area ---------- */
.footer-brand-area{display:flex;flex-direction:column;gap:14px;max-width:280px}
.footer-logo img{height:20px;width:auto;display:block;filter:invert(1) brightness(1.06)}
.footer-sub{font-family:var(--mono);font-size:12px;letter-spacing:.07em;color:var(--muted);line-height:1.7}

/* ---------- Responsive ---------- */
@media(max-width:900px){
  .nav-links{display:none}
  .nav-toggle{display:flex}
  .stats{grid-template-columns:repeat(2,1fr)}
  .work-grid{grid-template-columns:1fr}
  .work-card.feature{grid-column:auto}
  .process{grid-template-columns:1fr}
  .two-col{grid-template-columns:1fr}
  .service{grid-template-columns:60px 1fr;gap:18px}
  .service .svc-desc{grid-column:1 / -1;justify-self:start;text-align:left;margin-top:8px}
}
@media(max-width:520px){
  .stats{grid-template-columns:1fr}
  .footer-top{flex-direction:column}
}
@media(prefers-reduced-motion:reduce){
  *{animation-duration:.001ms!important;transition-duration:.001ms!important;scroll-behavior:auto}
  .reveal{opacity:1;transform:none}
}