From 600K
to 1.6M followers.
As social media and strategy lead, we directed the digital growth of Ushuaïa Ibiza — one of the world’s most recognised nightlife brands — taking the account from 600K to 1.6M followers in three years.
Real growth — @ushuaiaibiza
A global brand,
a global audience.
Ushuaïa Ibiza isn’t just a venue — it’s a cultural reference point for electronic music worldwide. Growing an audience at that scale means every post has to earn its place.
The challenge: keep the brand unmistakable while reaching new markets, new generations and new platforms — without diluting what made it iconic.
We already know what makes people stop, look, follow and book.
Strategy first.
Then execution.
We understand the psychological behaviour that drives social media audiences — and we built a content system around it: consistent formats, a clear visual language and a posting rhythm tuned to the algorithm.
Diagnose, design, grow. We measured what moved the numbers and doubled down, season after season, until growth compounded.